water water everywhere

and who knows what to drink? i went to the new market basket that opened recently near me to pick up some stuff last night and as it was less crazy (and i wasn't feeling like shit) when M&i went on saturday afternoon, i took the time to actually wander up and down the aisle to get a sense of the layout. it wasn't that different from the others in the area, but i had to laugh when i hit the water aisle.

it was nothing but water.

bottled. spring. fruity. plain. vitamin. fizzy. flavored with sweet n' low. flavored with splenda. energizing. relaxing. filtered. distilled. big bottles. little bottles. gallons. pods.

i just stared in amazement at just how water crazy a society we have become. in the past, water and soda would live in the same aisle, usually soda on one side, water, bottled teas & energy drinks on the other. but there, they have an entire aisle for soda. a separate aisle for water. fruit juice/drinks are in their own aisle (filled one entire side). energy drinks are somewhere else. tea/coffee based drinks have their own 1/2 side of an aisle. i was amazed at just how much variety there is in the beverage world. sure i know that it's nuts - everyone wants a piece of the beverage market, but i hadn't realized just how bad it was when i realized that there was more beverage selection than there was frozen foods, or the entire produce department.

guess we like water.